The Mobile Web refers to access to the world wide Web, i.e. the use of browser-based Internet services, from a handheld Mobile device, such as a smartphone or a feature phone, connected to a Mobile network or other wireless network.
Advertisers are increasingly using the Mobile Web as a platform to reach consumers. A recent study by the Online Publishers Association reported that about one-in-ten Mobile Web users said they have made a purchase based on a Mobile Web advertisement, 23% said they have visited a website, 13% said they have requested more information about a product or service via a website and 11% said they have gone to a store to check out a product because of what they viewed online. This form of Marketing has great potential for many businesses because the Mobile device is now a “must have” for millions of people. Over 55% of American adults own a smart phone and 34% have a tablet computer. The usage of Mobile devices to manage personal information, browse the Web and organize one’s activities grows every day. A Mobile Website or a website using Responsive Web Design is a must with all the smart phones and tablets in the hands of your customers today. Does your website handle Mobile well? Many websites have certain elements that do not display well on Mobile devices or whose navigation is not intuitive. Whether you need a Mobile version of your website or want to re-create it using responsive Web Design, we will be with you every step of the way. Together, we can provide a much better experience for those visiting your website on a Mobile device.
As the worldwide shift to Mobile continues, handheld device support will become increasingly important. Even as Mobile occupies a significant chunk of global Web browsing, the technology is still very much in its infancy. Just as standards emerged for desktop browsing currently, new standards are emerging to unify Mobile browsers.